Wilton and Copyright
A note from Wilton Enterprises on copyright issues
LICENSING GUIDELINES ON PRODUCT USE
All licensed character shaped cake pans, candy molds and cookie cutters are for consumer home use only. Stores/shops cannot make cakes, cookies or candies from our licensed products and sell them to consumers. These "mold making items" are strictly prohibited for any type of commercial use since the licensor has neither the method to control the quality of the reproduction of the character nor the ability to earn royalties on sales of the "finished" product. This applies to both baked and craft type products.
Free-hand or copied character designs cannot be drawn or iced on top of a cake, cupcakes, or cookies and sold for any type of commercial purpose.
Once again, the licensor cannot control the quality and is not earning a royalty on the product created around their character.
Licensed pans cannot be rented to consumers by stores since the licensor is not earning a royalty from the transaction.
Generally, creating any type of image that looks like a licensed character that is sold for commercial purposes is prohibited unless there is a specific licensing agreement with the licensor for that product and royalties are paid each time the product is sold.